
Accelerate Your Business Growth with Google Ads Services
Drive targeted traffic, increase conversions, and grow your business with our tailored Google Ads strategies.
We offer comprehensive Google Ads services to help you reach your target audience and achieve your marketing goals.
Google Ads and Search Engine Advertising are among the most effective direct marketing methods available. Your ads are presented directly to users who are actively searching for your products or services, ensuring you’re seen by an active, solution seeking audience.
When set up correctly, you can maximise the value out of your budget, and achieve great return on investment. But search engine advertising is a special beast. You need a skilled and effective Google Ads partner like Whoppa to make sure your budget and efforts do not go to waste.
Google Ads Services by Whoppa !
At Whoppa Digital, our Google Ads and Search Engine Advertising services are designed to attract more leads and customers. Directly leading to profitable growth.
What our clients have to say
Major Benefits of Google Ads
Google Ads helps you reach more customers and grow your business.
Frequently Asked Questions
Google Ads is an online advertising platform developed by Google, where advertisers can display ads on Google’s search engine results pages (SERPs), YouTube, and other partner sites. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Google Ads allows you to target specific keywords, demographics, locations, and more, ensuring that your ads reach the right audience. By bidding on keywords related to your business, your ads can appear at the top of search results, driving targeted traffic to your website.
The cost of running a Google Ads campaign varies based on several factors, including your industry, the competitiveness of your chosen keywords, your targeting options, and your overall budget. Google Ads operates on an auction system, where advertisers bid on keywords. You can set daily or monthly budgets to control your spending. Our packages include both the management of your ad spend and strategic optimisations to maximise your return on investment (ROI). Generally, you should be prepared to spend a minimum of $1,000 per month on ad spend for effective results.
With Google Ads, you can expect immediate visibility on Google’s search results, increased website traffic, and potentially higher conversions, such as sales, leads, or inquiries. The specific results depend on various factors like your industry, budget, competition, and the quality of your ads and landing pages. Our goal is to continuously optimize your campaigns to improve performance over time, ensuring you achieve measurable results that align with your business objectives. Common success metrics include increased click-through rates (CTR), reduced cost-per-click (CPC), and improved conversion rates.
We measure the success of a Google Ads campaign using a variety of key performance indicators (KPIs), including:
• Click-Through Rate (CTR): The percentage of people who click on your ad after seeing it. A higher CTR indicates that your ad is relevant and engaging.
• Cost-Per-Click (CPC): The average amount you pay for each click on your ad. Lower CPCs help you maximize your budget.
• Conversion Rate: The percentage of visitors who complete a desired action (e.g., making a purchase, filling out a form) after clicking your ad. A higher conversion rate signifies that your ads and landing pages are effectively driving desired outcomes.
• Return on Ad Spend (ROAS): The revenue generated for every dollar spent on ads. ROAS is a crucial metric to assess the overall profitability of your campaign.
• Quality Score: Google’s rating of the quality and relevance of your keywords and ads. A higher Quality Score can lead to lower CPCs and better ad placements.
One of the advantages of Google Ads is that it can start driving traffic to your website as soon as your campaign goes live. However, seeing significant, measurable results usually takes a few weeks of data collection, testing, and optimisation. Initially, we focus on gathering insights and fine-tuning your campaign to ensure it reaches its full potential. Over time, with continuous optimisation, you’ll see improvements in metrics like CTR, CPC, and conversion rates. Typically, noticeable improvements in performance can be seen within the first 1-3 months.
Yes, Google Ads offers robust targeting options that allow you to reach specific audiences based on location, demographics, device type, time of day, and even interests or behaviours. You can target users in specific geographic areas, such as cities, regions, or even a radius around your business. Additionally, with specific campaign types you can tailor your ads to reach certain age groups, genders, household incomes, and more. This level of precision helps ensure that your ads are seen by the people most likely to be interested in your products or services.
Yes, our Standard and Premium Google Ads packages include custom landing page design as part of the service. A well-optimised landing page is crucial for converting ad traffic into leads or sales. We design landing pages that are user-friendly, aligned with your ad messaging, and focused on driving conversions. For the Basic Package, a single custom landing page is included, while the Standard and Premium Packages offer multiple landing pages with ongoing A/B testing and optimisation.
Adjusting your Google Ads budget is straightforward and can be done at any time. Whether you want to increase your budget to capitalise on a successful campaign or scale back during a slower period, we’ll work with you to adjust your campaign settings accordingly. Most businesses experience seasonal patterns, and we often advise to increase Google Ads spend during the busy season as this increases your conversions, leads and customers much more effectively than having a high budget and ad spend during a slower period. We’ll also provide recommendations on budget adjustments based on performance data to ensure you’re getting the most out of your ad spend.